Follow these techniques whenever you publish a new post and improve your search engine rankings. You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings. If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions.
Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results.
- Every page should be optimized for search engines to maximize visibility and performance.
- For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage.
- Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section.
- Viewing Google’s cached version of the page shows the content Spotify provided to the search engine.
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If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.
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Plus, you also get tons of practical suggestions to fix them up. Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, SEO Anomaly and technical support.
Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks. (If you haven’t published your page yet, enter the URL you plan to use). To find what searchers are looking for, look for common subtopics among top-ranking pages. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.
This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative.
You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages. Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products.
On-page SEO refers to optimizations on your website, while off-page SEO refers to optimization actions outside your website. With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively. And don’t forget to use our free on-page SEO progress tracker and checklist to stay on top of your optimizations. But you don’t need to write an amazing description 100% of the time. This helps Google (and visually-impaired users) understand what each image is showing.
Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.