Although some analysis is usually carried out on content, it typically doesn’t entail as thorough a review as a content audit does. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.
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Compare current performance against historical data and industry benchmarks to provide context for your metrics. Focus on understanding which keywords and pages drive the most valuable traffic and track how ranking changes correlate with actual traffic and conversion improvements. Checking for crawlability and indexability improves SEO by making sure that your website’s pages are both accessible to search engines and qualified to be shown in search results.
There are a few different ways to check for broken links on a website. One method is to use a tool like the small SEO tool Link Sleuth, which will scan a site and report any broken links it finds. Another option is to use your web browser’s built-in developer tools; both Google Chrome and Mozilla Firefox have options for checking for broken links. Remember, year-end audits are nice, but if you want to enjoy continually growing success in any way, you’ll need to monitor your performance and make adjustments throughout the year. Trends, technologies, and user behaviors change too quickly to be ignored, so prioritize your attention to detail and flexibility. Obviously, the better way to solve a problem is to prevent it from happening in the first place.
- For example, if only a few domains link to you, you must get links from related domains.
- Sitebulb is a crawler and site audit tool in the same vein as Screaming Frog.
- Run crawls on demand and get fresh insights whenever you need them.
- Most internet traffic now comes from mobile devices, making mobile responsiveness absolutely essential.
- SeoClarity users benefit from Page Clarity, which monitors URLs daily and alerts via email if the noindex tag appears, aiming to catch it before Googlebot does.
How to Audit Page Speed
Benchmarking against competitors provides a direct comparison of how your site stands in terms of visibility, keyword rankings, domain authority, and user engagement. On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. On-page SEO focuses on making each page as clear and valuable as possible to both search engines and SEO Anomaly human visitors. Common technical problems like broken links and redirect loops can disrupt the user experience and hurt your search rankings.
These are extremes, and neither are likely to be the best fit for most cases. If you want to do an audit of your own, Jennifer Slegg has a great piece on the Semrush blog, covering how to get started with doing SEO competitive analysis. One of the outputs of a competitor SEO audit is usually some form of benchmarking which can be used to monitor performance against going forward. Business competitors – It’s likely that most businesses will have a good idea of who their main competitors are (or at least think they do). These will tend to be very similar to their businesses and be in obvious, direct competition.
